Docs/SSAI/CTV Quickstart

CTV SSAI Quickstart

Integrate SSAI for connected TV players. This guide focuses on selecting the right protocol/container/DRM policy and validating playback on target devices.

Quick Summary

For CTV, compatibility is driven by your player stack (AVPlayer/ExoPlayer/etc.), protocol (HLS/DASH), container (TS/CMAF), and DRM (if any). Start by aligning those choices, then validate against the playback matrix.

Steps

1Confirm prerequisites (origin + break signals)

Make sure your stream packaging and ad break signaling are suitable for stitched playback.

Publisher prerequisites

2Choose protocol, container, and DRM policy

Match your device/player capabilities and DRM requirements to the correct protocol and container.

HLS protocol guidance DASH protocol guidance TS vs CMAF containers DRM policies

3Validate playback on your target devices

Use the certified playback matrix to confirm your target platforms and players have been tested for stitched playback.

Certified playback matrix Operations and failure modes

4Measure and reconcile

Ensure measurement events and reconciliation align with your reporting and partner requirements.

Measurement guide

If you are onboarding a new player platform, start with coverage and work backward to the protocol/container/DRM choices.